Not everyone was born with the natural ability of networking, but that doesn’t mean you can’t become an expert. Networking effectively is a necessity to building a successful career in the real estate industry. Read on to learn more about how to become a thriving real estate networker.
Be Active In Your Local Community
Establishing a presence in your local community, especially the community where your properties are located, is crucial. Not only will you be showing your current and potential future clients that giving back to the community is important, but it will help the community learn your name and remember your face. Next time they are looking to buy, you’ll be the first they think of.
There are many ways to get involved in the community. Volunteer with local organizations. Sponsor local events and sports teams; most of the time you’ll be rewarded with free advertising of your name on t-shirts and flyers. Get in touch with your local radio or media outlet. Seek out networking groups in your area and find partnerships with businesses in the area. Through doing these simple things, you will expand your network ten fold.
Attend Industry Events
Attend industry events and attend them often. It will always be worth your while to learn from other professionals in your industry. Don’t limit yourself to only events happening in your area. Expand your network by traveling a little further than what you’re used to in order to learn how others are getting ahead in the game. Before you leave for any event, always look to see if any of your past connections will be in attendance. A simple reconnection over coffee before or after the event will strengthen your relationship.
Create Professional Websites
Create a website for you as a business person as well as one that will showcase your properties. The world we live in today turns to the internet before anything else. Potential clients want to see you that you’re an expert in your field. A simple way to demonstrate that is to write about your experiences and the industry events you attend. In addition to that, keep a blog about your current properties. Having the ability to view the property online will help buyers know what they’re getting before taking a physical tour, saving you both time. The properties that have great photography are proven to have a better success rate.
Social media is a great tool to connect all of your networking efforts. Blog about your recent industry event and share the link on your Facebook and Twitter. Connect with industry leaders on these sites and learn from their practices. Promote your new properties by posting pictures on Instagram. Keep up to date with the latest apps to know where potential clients are going to look for new properties.
Using all of these techniques will help build your professional brand in the real estate industry. It’s important to remember that networking is not a once and done activity. To effectively network, you must continue to do so every day and frequently check back with previous connections to strengthen those relationships.