1. Renovate the property in a neutral manner to attract more buyers. This will allow a wider audience to be interested in the property. Use bold features and finishes selectively. Becoming emotional invested in a renovated property may lead to bad decisions when it comes to the resell ability. Potential buyers need to be able to visualize themselves living in the home. Most buyers are looking for a property that they can call their own.
2. Select finishes that are either good quality or appear to be of good quality. Buyers don’t want to walk into a newly renovated property and be talking about having to change out the cheap finishes. This can drive down the price of the home. Buyers that do make an offer may try to lowball the sale price. It can also cause the property to sit on the market for an extended period of time. This can be detrimental to being able to turn a profit.
3. Hire a real estate agent that knows how to market in the area. Using an agent that isn’t familiar with the market may prove to be a disadvantage. Each area has its own unique pitfalls. An agent that has sold in the area before knows the tricks to getting a property sold quicker at a good price.
4. Carefully research the market and determine comps in the area. Setting a price on the home that isn’t in line with the market will only make it sit on the market for longer. A home that is on the market for too long is more likely to sell at a lower price. Make sure to present the comps that were used to potential buyers. This way they can feel as though they’re getting a bargain in the home.
5. Make a good first impression. Having nicely manicured landscaping and a clean interior goes a long way in impressing potential buyers. An overgrown yard and a dirty interior can turn off a lot of buyers. Many may not even be willing to check out the property. First impressions mean everything when trying to sell a home.